Brett Sondergard
Accomplished executive level professional with extensive experience strategically leading sales and managing the identification, engagement, and closing of multimillion-dollar contracts.
- Role
- Product Development Manager at United Rentals
- Location
- Rocky Mount, NC, US
- LinkedIn followers
- 500 followers
About Brett Sondergard
I am a proven executive level management professional with over 26 years of experience strategically and very profitably leading sales and operations in an exceptionally competitive industry. Experience includes the successful start-up, entrepreneurial leadership, and sale of a large regional construction equipment rental company to a fortune 500 publicly traded acquirer. Through this experience, I have developed a highly effective management style that enables me to build teams and lead them to reach the highest levels of achievement. My passion and skill are evaluating business challenges and then working with a group of stakeholders to overcome obstacles with results being the advancement of the business or process. I have extensive experience in building out new businesses, rolling out new product lines and developing the people necessary to sell, operate, and maintain the enterprise for long-term success. I am a customer first manager with extensive experience in sales and sales management. I understand that every decision we make in business will affect a customer in either a positive or a negative way. I believe that if you go into a new business process or change with the customer in mind the resulting outcome will be the most effective and beneficial.I have been married for 25 years and have two children in college. In my free time, I enjoy spending time with family, participating in health and fitness programs and engaging in various outdoor sporting activities.
Experience
Product Development Manager
Mar 2025 — Present · Raleigh, NC, US
As Product Development Manager at United Rentals, the industry leader in Engineered Shoring Solutions, I drive the development and enhancement of advanced systems like the Hydraulic Mega Brace. My focus is on delivering safe, high-performance solutions for deep excavation and structural support by aligning product innovation with engineering excellence.Partnering closely with our internal engineering teams, field operations, and manufacturing partners, I oversee the full lifecycle of engineered products—from concept and design through testing, launch, and continuous improvement. I work to ensure our offerings meet the highest safety and performance standards while solving complex real-world challenges for our customers.United Rentals’ commitment to safety, innovation, and reliability sets the standard in trench safety and engineered systems. I’m proud to play a key role in advancing our product capabilities and supporting our customers in heavy civil, infrastructure, and industrial construction markets. Let’s connect if you’re working in excavation safety, engineered shoring, or are interested in pushing the boundaries of product innovation in the construction industry.
Education
Appalachian State University
Bachelor of Science in Business Administration, Finance
The University of Chicago Booth School of Business
Executive Education, Data and Analytics
Walker College of Business at Appalachian State University
Bachelor of Science Business Administration - BSBA, Finance
Skills
- Account Management
- Contract Negotiation
- Fleet Management
- Team Building
- Negotiation
- Customer Satisfaction
- New Business Development
- Contract Management
- Cold Calling
- Key Account Management
- Income Statement
- Sales Operations
- Budgets
- Sales
- Sales Management
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