Brett Scallan
Executive Global Business Leader | Visionary Leadership | Strategic Development | Innovation | Business Transformation
- Role
- Partner at Red Wolf Beverage Consulting
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Brett Scallan
Visionary leadership in building global businesses though executive leadership, change management, inspiring teams and an innovative mindset.Strengths: Strategy: Organizational Leadership, Portfolio Management, Brand Architecture, Financial, Innovation, Team Development and Consumer InsightsMarketing: Long-Term Planning, Advertising, Promotions, Trade Marketing, Communications, PR, Direct to Consumer, Consumer Research, Creative Development, Partnerships, Wine, Wineries, Food, and CPG experience.Products: Innovation, Brand Management, Brand Development, Product Development, Packaging Development, Pricing, Wine Style and Concept Development.Management: Financial, P&L Management, Team Leadership, Agency Leadership, Team Building, Plan Execution, Cross Functional Matrix Leadership, Change Agent, Creative Solutions, Visionary Leadership, Restructuring, Experience Managing 40+ Person teams.
Experience
Partner
Feb 2020 — Present · San Francisco, CA, US
Strategic transformation for the Wine and Spirits Industry focused on strategy, innovation, distribution and disruption.Redwlf.com
Education
Southeastern Louisiana University
BA Marketing
Golden Gate University
MBA, Management
University of California, Davis
Wine Industry Program
Skills
- Product Development
- Marketing Management
- Business Analytics
- Income Statement
- Trade Marketing
- Consumer Products
- Sales Management
- Innovation
- Marketing
- Public Relations
- Business Strategy
- Beverage Industry
- Consumer Promotions
- Brand Management
- Marketing Strategy
- Brand Development
- Customer Insight
- Consumer Package Goods
- Market Planning
- Alcoholic Beverages
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