Brett Sappington

Market Strategy & Intelligence Director at Ericsson

Role
Market Strategy & Intelligence Director at 爱立信
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Brett Sappington

Brett is an expert in product management, marketing, and strategic analysis for the…

Experience

  1. Market Strategy & Intelligence Director

    爱立信

    Jan 2025 — Present · Plano, TX, US

    Lead market intelligence efforts to identify opportunities and risks in the North American market.• Develop strategic insights to shape priorities and provided actionable insights to leadership.• Equip leadership with information and analysis for effective strategic decision-making.

Education

  • Texas McCombs School of Business

    MBA

    1990 — 1992

  • Baylor University

    BA

    1986 — 1990

Skills

  • Competitive Analysis
  • Start-Ups
  • Research
  • Digital Media
  • Market Research
  • Strategy
  • Product Development
  • Online Advertising
  • B2b
  • Sales
  • Forecasting
  • Marketing Communications
  • Management
  • Management Consulting
  • Strategic Partnerships
  • Business Development
  • Go-to-Market Strategy
  • Analytics
  • Strategic Planning
  • Segmentation
  • Business Planning
  • Marketing
  • Sales Management
  • Leadership
  • Product Marketing
  • Cross-Functional Team Leadership
  • Market Analysis
  • Marketing Strategy
  • Product Management
  • New Business Development

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Brett Sappington — Market Strategy & Intelligence Director at 爱立信 in Dallas-Fort Worth, TX, US | Unifers