Brett Peterson
Senior Director of Product Management | Scaling Supply Chain SaaS & Blue Yonder WMS | P&L & Vendor Leadership | Driving Digital Innovation in 3PL Logistics
- Role
- Senior Director of Product Management at Kenco Group
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Brett Peterson
I build and scale supply-chain technology that directly moves the bottom line.For the past 15 years, I\'ve led product strategy, vendor partnerships, and large-scale Blue Yonder (JDA/RedPrairie) WMS programs across 3PLs, temperature-controlled logistics, and Fortune 500 distribution networks. As Senior Director of IT Product Management at Kenco Group, one of North America\'s largest privately-held 3PLs, I own full P&L and lifecycle for the entire Blue Yonder portfolio, including roadmap, pricing, implementations, and customer success. With deep expertise in WMS versions from 2007 through 2024 (including 2019, 2021, 2022, and 2024 migrations), I drive enterprise-wide transformations that incorporate emerging technologies like AI-driven analytics and automation to ensure scalable, compliant solutions in complex warehousing environments.Selected career impact:• Directed Blue Yonder product strategy and delivery for 50+ customer sites; consistently achieved 98%+ customer retention and multi-million-dollar renewals/expansions• Own vendor relationship with Blue Yonder; negotiate contracts, influence roadmap, and secure preferential support terms that reduce implementation risk and cost• Built and led high-performing product/implementation teams (direct + matrix of 25+) across multiple U.S. locations• Repeatedly selected as the Blue Yonder SME for RFx responses that won eight-figure deals• Progressive leadership roles at Americold, Accelogix, Ascension Logistics, and RedPrairie itself — from hands-on developer to strategic product ownerTampa-based | Valid U.S. passport
Experience
Senior Director of Product Management
Mar 2026 — Present · Chattanooga, TN, US
As Senior Director of IT Product Management at Kenco Group, I lead the strategic direction for our Blue Yonder Warehouse Management System (WMS) and digital supply chain platforms.• Own the enterprise Blue Yonder WMS product vision, multi-year roadmap, and portfolio investments, aligning with business strategy, market trends, and customer needs to deliver scalable, differentiated solutions in 3PL and warehousing environments. • Direct portfolio governance, budgeting, ROI modeling, and value measurement using financial, operational, and customer KPIs; evaluate build-buy-partner decisions and negotiate strategic vendor agreements with partners like Blue Yonder to optimize costs and innovation. • Lead cross-functional teams of managers and senior managers (direct + matrix of 25+) in product implementation, support, and large-scale transformations incorporating emerging technologies (e.g, AI-driven analytics), ensuring on-time delivery, compliance, security, and risk mitigation. • Collaborate with executive leadership, operations, sales, and technology teams to drive actionable analytics, KPI adoption, and operational excellence; act as executive escalation for critical issues and support sales with demos and positioning that secure multi-million-dollar deals. • Provide thought leadership through industry forums, customer advisory boards, and innovation initiatives; foster high-performing culture focused on employee engagement, creative thinking, and persistent execution amid change.
Education
University of Wisconsin-Milwaukee
Bachelor of Science, Computer Science
2003 — 2010
Skills
- Sql
- Integration
- Software Engineering
- Microsoft Sql Server
- Databases
- Java
- Business Analysis
- C++
- Object Oriented Design
- Testing
- Software Development
- Software Project Management
- C#
- Supply Chain
- Linux
- Xml
- Unix
- Visual Studio
- .net
- Software Design
- C
- Warehousing
- Logistics
- Html
- T-Sql
- Ant
- Subversion
- Groovy
- Pl/Sql
- Eclipse
- Javascript
- Agile Methodologies
- Customer Service
- Supply Chain Operations
- Documentation
- Ms Office Suite
- Visual C++
- Team Leadership
- Oracle Sql
- Moca Framework
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