Brett Tolbert

About Brett Tolbert

I am a visionary executive with nearly two decades of experience driving revenue and market share growth initiatives across operations, marketing, sales, and product development organizations. I hold strong expertise in leveraging analytics and data science to generate innovative ideas, formulate strategic visions, and execute them throughout the company. I am recognized for my ability to drive growth through pricing, marketing, sales, strategy, and product development, as well as leveraging financial and analytical knowledge to transform underperforming organizations and propel them to the next level. I possess a unique understanding of people leadership, market intelligence, internal change management, and customer outlook to connect functions within the business, creating a synergistic impact. An authentic and collaborative leader, I create high-performing, autonomous teams and foster organizational partnerships for the benefit of the company and stakeholders.Notable Accomplishments: Transformed a traditional direct tactic marketing team into a modern, digital-centric organization. Repurposed over $70M in direct marketing funds to build an online presence, SEO, and digital targeting capabilities. Created omnichannel marketing and sales approach through the creation of centralized data marts, API’s and machine learning models. Efforts resulted in slashed costs, increased organizational support, and improved revenue and ROI for sales and marketing programs. Member of the leadership team that scaled a B2B business from $4B to $10B and from 20% to 50%+ market share in 7 years by expanding sales channels and product portfolio to serve additional segments in the market. Directed financial budgeting, forecasting, analytics, B2C pricing and customer acquisition for half of a Fortune 200 company ($7B in annual revenue). Outperformed industry peers for six consecutive quarters and beat quarterly unit and revenue targets by over 5%.Specialties: Marketing & Sales Strategy Operations, General Management New Product, Go-to-Market Team Building & Leadership P&L, Budgeting, Capital Planning Change-Management Strategic Analysis & Data Reporting Data Science & Modeling Pricing Strategy, Rate Change Execution Customer Retention & Lifestyle Management Executive Collaboration

Experience

1. SVP of Consumer Acquisition, Base Management, Pricing & Product

   Optimum

   Oct 2024 — Present · Long Island City, NY, US

Education

• MBA - University of Denver

  MBA

  2006 — 2009

• Bucknell University

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  1998 — 2002

• Master in Finance - University of Denver

  Masters in Finance, Corporate Finance

  2006 — 2009

• Bucknell University

  Bachelor of Business Administration - BBA, Business Administration and Management, General