Brett Melillo
Chief Marketing Officer @MJH Life Sciences®
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WORK HISTORY
Chief Marketing Officer @MJH Life Sciences®
Cranbury, NJ, US
EDUCATION
Penn State University
Masters in Marketing Analytics and Insights
St. Joseph's College
Bachelor of Science - BS, Organizational Management
ABOUT BRETT MELILLO
A senior marketing, advertising, and business development professional with an entrepreneurial spirit and a passion for creating profit centers within large organizations. Focused on driving acquisition and retention programs through growth marketing strategies which include the customer engagement lifecycle and addressable omnichannel experiences (CX). Leveraging marketing analytics as a way to optimize and increase customer share of wallet (SOW) and profitability by analyzing and creating actionable insights from marketing mix modeling, customer lifetime value (CLV) and customer referral value (CRV) data using regression, decision trees, and monetary (RFM) methods. “Stable, healthy growth is built on the profitability of customers, not on their raw numbers or their loyalty.” (Thomas, Reinartz, and Kumar, 2003) Subject Matter Expert: Martech, Brand Management, Digital Media, Enterprise Saas Sales, Organizational & Sales Management, RFP/Contract Negotiation, Media Planning and Buying, Staff Training & Development, P&L Budgeting & Forecasting, DX/Marketing Automation, Engagement Journey Mapping, Email, SEO, CMS, CRM, CDP, DMP, DSP, SSP, Programmatic Ad Serve Systems, Marketing Mix Modeling, SAS, SPSS, and Native Advertising. Industry experience includes: Automotive, CPG, Education, Financial, Grocer, Healthcare, Hospitality, Life Sciences, Pharmaceutical, Professional Services, Retail, Tourism and Travel.
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