Brett McWethy
Senior Director, Communications at Visit Detroit
- Role
- Senior Director, Communications at Visit Detroit
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Brett McWethy
For the past 19 years, I’ve had the pleasure of serving as a storyteller and strategist for highly visible brands that mean a great deal to the communities they serve, from higher education to professional sports to the tourism industry.I have served as a people manager since 2010, leading teams driving external and internal communications, large-scale media event operations, executive communications and more. Thanks for connecting and staying in touch!
Experience
Senior Director, Communications
Mar 2025 — Present · Detroit, MI, US
Lead integrated communications strategy for the world’s first convention and visitors bureau• Direct executive communications for the President & CEO, including speechwriting, messaging and interview preparation• Oversee local, national and international media relations, including visits to the Detroit region for familiarization (FAM) trips• Manage relationships and workflow with domestic and international PR agencies• Provide communications counsel to the Detroit Sports Commission, a subsidiary of Visit Detroit• Visit Detroit is the only organization that promotes the Tri-County region of Wayne, Oakland and Macomb counties regionally, nationally and internationally.**Detroit will host the 2027 NCAA Men\'s Final Four and 2028 IPW (the world\'s largest inbound travel show).**
Education
Portage Central High School
High School Diploma
Eastern Michigan University
Bachelor's Degree, Journalism/Public Relations
1999 — 2003
Eastern Michigan University
Master's, Sports Management
2004 — 2006
Skills
- Event Management
- Strategic Communications
- Crisis Management
- Public Affairs
- Social Media
- Public Relations
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