Brett Lurman

About Brett Lurman

Specialized focus on digital healthcare advertising sales since 2008 for both patient and healthcare professional target audiences, with extensive experience in Pharmaceutical, Hospital, Medical Device, and Health Insurance verticals. • 12+ years of HCP and DTC omnichannel advertising technology sales experience• 22+ years advertising sales experience across Digital, Print, Out of Home, Direct Response, and Radio assets.• 8+ years of sales management, product, and business development experience, with a proven track record of successful business evolution and revenue growth.Specialties:Programmatic digital media expert for Direct To Consumer and Healthcare Professional focused initiatives ranging from national pharmaceutical campaigns to localized hospital efforts across the country. Deep category experience in the direct to publisher and programmatic network space, with an emphasis on display, 1st Party Data, video, mobile, Point of Care, list matching, dedicated email, and lead generation tactics. I am also a consultative sales professional and manager with a diverse sales background and expertise in prospecting new accounts, cultivating relationships, negotiation, business development, sales management, training, product development, and product pricing. Big picture thinker with an entrepreneurial mindset, and an assertive, results oriented sales mentor and coach. Excellent written and presentation skill set. Team player mentality, and highly reliable with superior organization and time management skills. Demonstrated history of high performance developing strong client relationships, building sales teams, and delivering revenue growth.

Experience

1. Senior Sales Director

   PulsePoint

   Jul 2020 — Present · NY, US

   Omnichannel programmatic HCP and DTC digital advertising technology sales to pharmaceutical and medical device manufacturers via agency and client direct relationships.

Education

• The Pingry School

  High School Diploma

  1994 — 1998

• Colby College

  BA, English, Philosophy

  1998 — 2002

Skills

• New Business Development
• Lead Generation
• Social Media Marketing
• Marketing
• Sales
• Online Advertising
• Online Marketing
• Advertising
• Management
• Business
• Leadership
• Media Planning
• Entrepreneurship
• Salesforce.com
• Customer Relationship Management (Crm)
• Digital Media
• Selling
• Start-Ups
• Strategic Partnerships
• Integrated Marketing
• Advertising Sales
• Crm
• Sales Management
• Digital Strategy
• Business Development
• Digital Marketing
• Negotiation
• Email Marketing