Brett Guy
Strategic Finance and FP&A Leader | Turning Financial Insight into Strategy and Growth | Financial Services, Payments, Loyalty, Retail
- Role
- Director, Loyalty Campaign Strategy and Member Engagement Marketing at Target
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Brett Guy
I thrive on transforming complex financial data into clear insights that drive strategic decisions. I believe effective storytelling is key to aligning stakeholders. By presenting data in relatable ways, I help teams understand the bigger picture and make informed decisions.With 15 years of experience at a Fortune 50 organization, I have had the privilege of working alongside executive leadership to shape financial strategies that not only support growth but also enhance customer loyalty across sectors such as financial services and retail. My journey has taken me from managing $10M capital requests to leading $5B credit card programs and standing up global teams to engage over 100M loyalty program members.Before diving into finance, I spent time as a middle school teacher through AmeriCorps, where I learned the importance of patience and adaptability while supporting students from diverse backgrounds. This experience ignited a passion for mentorship and community service - values I carry into my professional life today.Skills: Financial Planning & Analysis | Strategic Finance | Performance Management | Executive Reporting | Modeling & Valuation | Stakeholder Engagement | Data-Driven Storytelling | Strategic Growth InitiativesIndustries: Consumer Financial Services | Payments | Loyalty | Digital Products | Services | RetailContact me at j••••••••@gmail.com to discuss new opportunities.
Experience
Director, Loyalty Campaign Strategy and Member Engagement Marketing
Apr 2024 — Present
Built and led a high-performing global team executing loyalty campaigns for Target\'s 100M members. • Established and scaled new planning and execution processes to optimize customer engagement, support seasonally relevant campaigns, and deliver 10% YoY growth in loyalty program sales.• Accelerated enterprise partner adoption of loyalty strategies by aligning leaders in owned channel marketing and site merchandising, delivering 300% surge in membership and 400% increase in member engagement.
Education
University of Notre Dame
M.Ed., Alliance for Catholic Education
Carnegie Mellon University - Tepper School of Business
MBA, Finance, Accounting, Strategy
Tulane University
BA, Economics
Skills
- Essbase
- Financial Services
- Dcf Valuation
- Financial Reporting
- Financial Planning
- P&L
- Forecasting
- Financial Analysis
- Team Leadership
- Variance Analysis
- Management
- Microsoft Excel
- Financial Modeling
- Leadership
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