Brett Connors
Director, Growth Analytics @UM Worldwide
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WORK HISTORY
Director, Growth Analytics @UM Worldwide
Account: American Express (AMEX)
EDUCATION
Siena University
Bachelor of Arts (B.A.), Economics
SKILLS
ABOUT BRETT CONNORS
Market Research & Analytics Director focused on client success in media analytics and optimization, and consulting with 10+ years experience in the media and measurement industry.Director of VM1’s Competitive Intelligence team (oversee 14+ person team) across Verizon Enterprise at Zenith, a Publicis company. Expert in media spend optimization and forecasting, business intelligence, strategies, market intelligence, data-driven storytelling, creative levers, consumer success, client and executive relationships, storytelling, sports, and more. History in media optimization, ad memorability, full-funnel, media analytics, overall media strategy, people & project management.Experience providing consultative intel on creative performance in the marketplace based off survey and neuro-recognition to identify: key creative qualities (leading to ROI), industry-specific recommendations on optimal wear-in/wear-out, creative continuity, optimal media placement, programming intel, and best in class campaign strategies.Advanced in various platforms including: Microsoft suit - including data tools, Google Suite, Kantar, AdScope, vivvix, MediaRadar, iSpot, Numerator, Pathmatics, Tableau, Media Monitors, EDO, Nielsen Ratings, Nielsen Ad Intel, Nielsen Sports, Brand Effect, Google Trends, Brio/Hyperion, Tableau, SQL, various macro-data insights sources, and multiple custom analytic/OS applications.Thoughtful Professional with a Bachelors degree focused in Economics and Management from Siena College; plus, decorated D1 Athlete.
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