Brett Baden

About Brett Baden

I am a data science leader with over 20 years of experience investigating and presenting machine learning and statistical solutions on complex data-driven problems on a variety of issues. I have experience in e-Commerce, CPG/FMCG, real estate, finance, insurance, and law. I have presented to a wide variety of audiences and am adept at explaining complex problems and solutions to lay audiences; I am also an Adjunct Professor at DePaul University\'s Business School. I am proficient in SAS, R, Python, and SQL, currently working in the DataRobot and Snowflake environments.

Experience

1. Director of Data Science

   Choreograph

   Apr 2025 — Present · Chicago, IL, US

   Measurement Lead for WPP agency accounts for five major consumer goods accounts for which I am designing Learning Agendas/Measurement Plans, tests and experiments to show effectiveness of ad spend in Digital,(Disney+, DV360), Programmatic (Amazon Prime), Search (Google Ads), Social (Meta, TikTok, Snapchat, Instagram), and Retail (Target, Walmart). Administering 3rd party Brand Lift Studies, Multi-touch Attribution, and Incremental estimation, while deploying Marketing Mix Modeling and Circana receipt panel analysis to achieve full-funnel measurement and increase sales. Developing Agentic AI workstreams to aggregate and present results.• Member of the pitch team to a major international food company, preparing CPG analyses and experimental frameworks to win business. • Working on deploying and setting up a Federated Learning model aggregation approach for internal and external stakeholders• Python, DataRobot, and Colab on GCP, Obtained Snowflake Fundamental Certification in November

Education

• University of Washington

  Bachelor's degree, Economics

  1993

• University of Washington

  Bachelor's degree, History

  1993

• University of Chicago

  Master of Arts (M.A.), Public Policy (Applied Economics)

  1997

• University of Chicago

  Ph.D., Public Policy (Applied Economics)

  1994 — 2001

Skills

• Analytics
• Public Policy
• Analysis
• Statistical Modeling
• Analytical Skills
• Research
• Economics
• Econometrics
• Business Analysis
• Quantitative Research
• Environmental Policy
• Program Development
• Management
• Project Management
• Community Outreach
• Sas
• Teaching
• Stata
• Statistics
• Market Research
• Policy Analysis
• Leadership
• Economic Research
• Python
• Quantitative Analysis
• R
• Qualitative Research
• Economic Development
• Sustainability
• Quantitative Analytics
• Data Analysis