Bret Ocholik

About Bret Ocholik

An accomplished marketing and innovation executive with over 25 years of demonstrated success building teams and developing strategies proven to dramatically grow revenue, market share and profitability in highly competitive business climates. Played a lead role in taking 2 national brands - JACK LINK\'S BEEF JERKY and BUSH\'s BAKED BEANS to sales, share, and profit dominance in their respective categories.Unique ability to combine strategic judgment, analytical rigor and creative insight to build dominant brands and lead teams to superior results. Passionate for big, creative ideas that break through consumer clutter based on insight and ingenuity versus just relying on large budgets and media spending. Consistent track record for successful calculated risk-taking and sound judgment.Extensive success in new product innovation and consumer communications. Achieved numerous award winning new product launches and marketing communications across multiple platforms including: television, digital, mobile, PR, event, in-stadium, consumer and trade promotions. Specialties:Brand Strategy - Positioning – Advertising – Media & Public Relations – Digital & Social Media –Consumer Insights - Research – New Product Development - Innovation – Strategic Planning – P&L Management – Strategic Partnerships - Licensing – Sales Team & Trade Management – Retail & Ecommerce - International Marketing – CPG, Food & Beverage – CPA

Experience

1. Brand Strategy, Marketing & Innovation - Consultant Advisor

   Independent Consultant

   Mar 2013 — Present · Minneapolis, MN, US

   Advise companies across industries on brand strategy, product innovation, and go-to-market initiatives. Collaborate with research partners to uncover growth opportunities for start-ups, acquisitions, and mature brands.

Education

• The Wharton School

  Master of Business Administration (MBA), Marketing & Strategic Management

• University of Michigan

  Bachelor of Business Administration (BBA), Accounting and Finance

Skills

• Digital Marketing
• Sales
• New Product Ideas
• Management
• Team Building
• Strategy
• E-Commerce
• Social Media Marketing
• Nielsen
• Advertising
• Customer Insight
• Leadership
• Shopper Marketing
• Product Development
• New Business Development
• Sales Management
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Public Relations
• Marketing Strategy
• Business Strategy
• Competitive Analysis
• Market Research
• Consumer Products
• P&L Management
• Marketing Communications
• Social Media
• Strategic Planning
• Integrated Marketing
• Brand Development
• Multi-Channel Marketing
• Business Development