Bret Garrison

About Bret Garrison

I’m a senior operations and business development leader with 20+ years of experience helping private clubs and resorts drive revenue growth through service excellence, sales effectiveness, and disciplined execution.As Director of Sales at 59club USA, I partner with club executives, ownership groups, and management companies to translate performance data into measurable commercial outcomes. My role spans operational leadership, client success, and business development while ensuring clubs improve conversion, retention, and overall financial performance while strengthening service culture and team accountability.My background includes senior leadership and general management roles within private clubs and resort environments, where I led multi-department operations, membership growth initiatives, and customer experience strategies. That hands-on operator experience allows me to approach every engagement with a clear focus on ROI, practicality, and sustainable improvement.I’m passionate about building long-term partnerships, developing high-performing teams, and helping organizations turn customer experience into a consistent competitive and financial advantage.

Experience

1. Director of Sales

   59club Usa

   Jan 2021 — Present

   Lead business development and sales strategy across the U.S. golf and hospitality industry, driving revenue growth through data-driven customer experience and service benchmarking solutions- Develop and manage executive-level client partnerships with private clubs, resorts, ownership groups, and management companies- Position performance insights, training, and mystery shopping programs as commercial tools that improve sales conversion, retention, and profitability- Collaborate cross-functionally with operations and client success teams to support account management, renewals, and expansion opportunities- Support long-term growth through a consultative sales approach focused on ROI, performance improvement, and customer success

Education

• Evangel University

  B.S.

Skills

• Event Management
• Hospitality Management
• Customer Service
• Revenue Analysis
• Training
• Resorts
• Hospitality
• Club Operations
• Hospitality Industry
• Hotels
• Pre-Opening
• Food & Beverage
• Meeting Planning
• Event Planning
• Banquets
• Catering
• Menu Development
• Hotel Management
• Restaurants
• Sports Management
• Sales Management
• Sports Clubs
• Management
• Public Speaking
• Leadership
• Golf