Bret Berta
Product @ Brightside
- Role
- Director of Product - Mobile Experience and Financial Products at Brightside
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bret Berta
Hi, I’m Bret! I\'m a Product leader specializing in scaling digital experiences and…
Experience
Director of Product - Mobile Experience and Financial Products
Jan 2023 — Present
Driving the strategy, design, and execution of Brightside’s mobile experience, with a focus on AI-powered personalization, user engagement, and seamless financial integration of our Savings, Debit, Card, and Lending solutions. Led a full-scale app redesign, overhauling the end-to-end mobile experience to deliver a more intuitive, engaging, and user-centric platform. Oversaw a successful BaaS and bank migration in less than 6 months, modernizing infrastructure and enabling scalable growth. Own the mobile product roadmap, prioritizing usability, accessibility, and innovation to enhance user experience and drive adoption.
Education
Illinois State University
Bachelors, Business Administration
2001 — 2005
Skills
- Payment Cards
- Smart Cards
- Payment Systems
- Payments
- Debit Cards
- Emv
- Project Management
- E-Payments
- Software Development
- Mobile Payments
- Credit Cards
- Transaction Processing
- Electronic Payments
- Product Management
- Financial Services
- Payment Card Processing
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