Becca Williams Breslin

Global Brand Marketing, CRAFTSMAN®

Role: Senior Director, Global Brand Marketing, Craftsman at Stanley Black & Decker, Inc.
Location: Washington, DC, US
LinkedIn followers: 500 followers

About Becca Williams Breslin

Bio (The formal,\"corporate speak\" version): Strategic leader with 15+ years of experience, refined communication skills, polished presentation delivery, and the ability to cultivate trusted partnerships both internally and externally. Proven track record of developing creative and brand activations that drive business growth rather than inefficient overhead costs. Expert at managing agile strategy/brand/creative teams and leveraging each person’s unique skills to produce the best possible work. Experienced in leading both lean teams and multidisciplinary teams of 80+ members, regionally and globally.Bio (The \"I\'m a human\" too version): Competitive and hungry to create the best work in the world—but humble enough to realize it won\'t be done alone. Also, being a (former-ish) athlete, wife, and adoptive mother of three are titles that have taught me just as much about the type of employee, team member, and leader that I strive to be.

Experience

Senior Director, Global Brand Marketing, Craftsman
Stanley Black & Decker, Inc.
Sep 2025 — Present

Education

Kutztown University of Pennsylvania
Bachelor of Fine Arts - BFA, Communication Design (Concentrations in Advertising and Design)
Kutztown University of Pennsylvania
Bachelor of Science - BS, Art Education

Skills

Graphics
Photoshop
Business Cards
Graphic Design
Branding
Creative Strategy
Advertising
Logo Design
Strategic Brand Positioning
Typography
Copywriting
Web Design
Social Media
Marketing
Art Education
Corporate Branding
Creative Writing
Adobe Creative Suite
Brand Development

Contact information

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Work email
b••••••••@sbdinc.com
Personal email
•••••@•••••.com
Direct dial
+16•••••••09

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Current company

Stanley Black & Decker, Inc.

Manufacturing · 30K employees · New Britain, Connecticut, United States

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

stanleyblackanddecker.com

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