Brent Sussman
- Role
- Manager of Consumer Insights Usa & Canada at Papa Johns
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Brent Sussman
Award-winning brand strategist, marketing research, and consumer insights executive. At…
Experience
Manager of Consumer Insights Usa & Canada
Jan 2021 — Present · Atlanta, GA, US
Responsible for all custom research and insights for USA and Canada while partnering cross-functionally with multiple teams to enable menu and product innovation strategies. · Lead all research throughout the Stage Gate/Innovation process such as ideation, concept/platform testing, CLT testing, and Market Tests. · Led large-scale consumer research such as Consumer Journey and Segmentation studies. · Restructured Brand Health Tracker for USA and Canada to support more agile decision-making. · Lead Customer Satisfaction weekly reporting. · Developed Internal Taste-testing protocol for upstream innovation experimentation. · Successfully collaborate across departments and external agencies on a project-by-project basis. · Present to C-Suite leaders on a consistent basis. · Built the Consumer Insights role where none had existed with the goal of creating a single source of truth.
Education
Quinlan School of Business, Loyola University Chicago
Master of Business Administration (MBA)
Central Michigan University
Bachelor of Science (BS), Marketing
Emory University
Big Data & Data Analytics Program, Business Intelligence
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