Brent Scoggins
- Role
- Manager, Email Strategy and Technology at Warner Bros. Discovery
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Brent Scoggins
As a creative and strategic professional, I have extensive experience in optimizing email…
Experience
Manager, Email Strategy and Technology
Mar 2022 — Present · Burbank, CA, US
Streamline operations associated with email production, deployment, and analytics reporting for theatrical and home entertainment marketing, as well as internal corporate communications, supporting teams in the U.S, United Kingdom, LATAM, and Brazil. Facilitate corporate communications for the DE & I team and studio tours, including overseeing template production. Inform the decision-making process while aiding the organization in the tool selection process as part of the CRM RFP team. Highlights of accomplishments in this role include: Lead the design and project management of a new multi-org email reporting dashboard while identifying trends, assessing the effectiveness of content, and initiating data-driven decisions to improve email campaigns. Conducted massive data audit of the entire Salesforce Marketing Cloud instance while spearheading the transformation of the user preference center, sign-up process, and subscription model across 30+ business units. Performed A/B testing across 70% of campaigns for theatrical and home entertainment to gain better insights that enhanced email quality.
Education
Valencia College
A.S., Film Production Technology
1998 — 2000
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