Brenton Dial
Program Specialist at 215 Marketing
- Role
- Program Specialist at 215 Marketing
- Location
- Moscow, PA, US
- LinkedIn followers
- 500 followers
Experience
Program Specialist
Jan 2025 — Present
Account Setup & Tracking Implementation:Set up new ad accounts, integrate platforms, and configure conversion tracking and analytics tools like GA4 and Google Tag Manager to ensure accurate attribution and reporting.Campaign Optimization & Execution:Perform ongoing optimizations for paid search (Google Ads, Bing Ads) and paid social (Meta, LinkedIn, TikTok), including negative keyword management, audience refinement, and placement quality improvements. Ensure campaigns exceed performance benchmarks and regularly audit accounts to maintain best practices.Reporting & Data Support:Assist with data collection and provide performance insights for reporting and performance reviews, ensuring transparency and alignment with PMMs.Troubleshooting & Technical Support:Proactively troubleshoot issues related to tracking, attribution, and campaign performance to maintain smooth execution.Special Projects & Collaboration:Support special projects such as platform testing, CRO opportunities, and internal documentation development. Collaborate with cross-functional teams, including developers and designers, to improve execution.
Education
Commonwealth University-Bloomsburg
Bachelor of Science in Business Administration, Information Technology Analytics
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