Brenton Colton

About Brenton Colton

I’m an analytical problem solver with a passion for all things digital marketing. For me work is play! I am drawn to constant challenge and like to satisfy my need for innovation by exploring ideas or building solutions. Give me a new technology and I’ll find the best way to get the most value out of it.I’ve gone from small family owned businesses to working for larger for-profit and not-for-profit organizations. I appreciate the companies who are willing to invest in people and technology and take risks to improve the experiences of their users. At the center of my expertise is analyzing and making informed decisions based on data. To get there, I love to strategize, implement, and collect information and then invite others along to evaluate key insights. I can tackle a lot on my own but enjoy working with and developing others so we can achieve greater; more significant results.I love to learn new things, solve problems, answer questions, and make a difference with the work that I do. When I\'m not at work playing, you can find me enjoying time with family, playing disc golf, and watching sports or movies.Specialties: Adobe Analytics; Google Analytics 360; Adobe Launch; Google Tag Manager; data layers; analytics governance and standards; digital data analysis; technical documentation; web and mobile app analytics; WordPress; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Adobe Target; A/B testing and personalization.

Experience

1. Principal Consultant, Analytics

   Adswerve, Inc.

   Mar 2026 — Present

Education

• University of Wisconsin–Oshkosh

  Bachelor of Business Administration (BBA), Human Resources Management

  2005 — 2009

• University of Wisconsin–Oshkosh

  Bachelor of Business Administration (BBA), Marketing

  2005 — 2009

Skills

• Adobe Creative Suite
• Customer Service
• Training
• Sharepoint
• Google Adwords
• B2b
• Direct Marketing
• Zywave
• Adobe Target
• Google Webmaster Tools
• Brokers Briefcase
• Wordpress
• Comparison Shopping
• Brokerage Builder
• Blogger
• Adobe Analytics
• Microsoft Office
• Social Media
• Web Development
• SEO
• Google Adwords Professional
• Leadership
• Facebook
• Adobe Marketing Cloud
• Ppc
• Dreamweaver
• Web Analytics
• Sem
• Reports
• Search Engine Ranking
• E-Commerce
• Marketing
• Blogging
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Constant Contact
• Online Advertising
• Atlassian Jira
• Graphic Design