Brenton Higgins
Senior Director, Enterprise Applications @Cribl
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WORK HISTORY
Senior Director, Enterprise Applications @Cribl
Executive owner for Cribl’s enterprise applications and corporate AI systems, accountable for the strategy, roadmap, and business value of CRM, CPQ, ERP, HRIS, and key GTM and customer facing systems- Set the multi-year vision and investment strategy for enterprise applications and AI, aligning with company growth goals and partnering closely with the CRO, CMO, CFO, CPO, CLO, and CISO- Lead a multidisciplinary team of architects, developers, consultants, product managers, and business systems analysts, shifting the function from delivery-focused to product-led, outcomes-driven ownership of core business platforms- Build and mature Cribl’s corporate AI systems function: establishing governance, security, and operating models so GTM and internal teams can safely deploy and scale AI- Embed AI and automation into Salesforce and GTM workflows (lead routing, enrichment, scoring, activation, deal support, and reporting), driving measurable improvements in pipeline quality, seller productivity, and leadership visibility- Sponsor cross-functional programs spanning quote-to-cash, forecast and pipeline integrity, and revenue analytics, ensuring that data and systems support board-level reporting and strategic decision-making.
EDUCATION
University of South Florida
Bachelor of Science, English Language and Literature, General
ABOUT BRENTON HIGGINS
Enterprise Applications & AI leader with a track record of building the systems, teams, and roadmaps that power high-growth B2B SaaS companies.I lead end-to-end strategy for CRM, CPQ, ERP, HRIS, and the broader go-to-market stack. I’m consistently tapped to rebuild core revenue systems in high-growth environments. My work sits at the intersection of business architecture, data, and emerging technologies, with a growing focus on using AI to create leverage for both GTM and G&A teams. At Cribl, I oversee enterprise applications and our corporate AI systems function: defining the roadmap, leading cross-functional delivery, and putting in place the governance needed to safely deploy AI across the organization. Recent work includes embedding AI and automation into Salesforce and GTM workflows (lead routing, enrichment, scoring, activation, and deal support) and standing up secure AI platforms that materially reduce manual work for GTM and operations teams.I’m most effective when- Translating executive strategy into a clear systems, data, and AI roadmap- Leading cross-functional programs like CRM/CPQ/ERP/HRIS transformations and GTM stack modernization- Standing up AI and automation capabilities that deliver measurable improvements in pipeline quality, seller productivity, and leadership visibility- Building and mentoring high-performing Business Systems / Enterprise Applications teams.
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