Brent Koning
Global Head of Gaming, Dentsu @dentsu
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WORK HISTORY
Global Head of Gaming, Dentsu @dentsu
London, GB
Global Lead for dentsu Gaming. Creating, investing, and building interconnected brand experiences that fuel clients\' growth.
EDUCATION
Carroll College
Marketing Communications
ABOUT BRENT KONING
As a video game industry veteran, I am passionate about creating, investing, and building interconnected brand experiences that fuel clients\' growth. As the Global Gaming Lead at dentsu, I oversee the strategy, operations, and partnerships for our gaming division, which serves some of the world\'s leading gaming publishers, developers, and platforms.My expertise lies in video game go-to-market planning, partnership marketing and management, media strategy, esports and competitive gaming program development, curated content creation, original content programming, and owned, paid, and earned marketing channel demand generation. I have led and supported multiple successful campaigns and programs for global gaming franchises such as FIFA, Xbox, and EA SPORTS. I also enjoy building and leading high-performing, diverse, and cross-functional teams that share my vision and values of innovation, collaboration, and excellence.
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