Brent G.

About Brent G.

Writer/editor with a collaborative mindset to deliver high-quality, polished work on time…

Experience

1. Marketing Specialist - Copywriter

   Rite-Hite

   Sep 2024 — Present · Milwaukee, WI, US

   Love being Rite-Hite\'s lone in-house shared resource for copywriting. Also grateful to serve as Secretary & Treasurer for our LGBTQ+ & Allies employee resource group. Primary responsibilities- Develop compelling, action-driven copy for emails, brochures, videos, newsletters, infographics and case studies- Create consistent, persuasive messaging aligned with product-level brand guidelines and customer personas- Partner with product marketers to transform value propositions into engaging visual and textual content across various media- Support messaging and visual content development for trade shows and events- Collaborate with PR partners to craft press releases, white papers, articles and other thought-leadership materials- Facilitate internal and legal reviews, ensuring accurate, bold and compliant external communications- Contribute creative ideas to marketing plans to continuously strengthen the Rite-Hite brand

Education

• University of Wisconsin-Milwaukee

  BA, English

  1994 — 1998

Skills

• Newsletters
• Strategy
• E-Commerce
• Creative Direction
• Copy Editing
• Marketing
• Publications
• SEO
• User Experience
• Content Strategy
• Fundraising
• Community Engagement
• Blogging
• Event Planning
• Press Releases
• Digital Marketing
• Adobe Creative Suite
• Storytelling
• Advertising
• Web Content
• Social Media
• Social Media Marketing
• Editing
• Marketing Communications
• Facebook
• Public Speaking
• Broadcast
• Copywriting