Brent D. Peterson

About Brent D. Peterson

Brent is a sought-after and compelling keynote speaker, author, and advisor on strategy, alignment and execution as well as an advocate for education and training that makes a difference to people and organizations. Brent’s 4E Learning Model is widely used in designing and developing training that has impact. PGI’s approach is based on Brent’s best-selling book: Fake Work: Why People are Working Harder Than Ever but Accomplishing Less, and How to Fix the Problem. Utilizing PGI’s proven “Execution Happens” Work Session, participants focus and prioritize the work they perform and align it to the company’s strategy and key objectives. The number one problem facing companies is employees do not understand strategy, they are not committed or have a passion for the strategy and as a result, the very work they do is not aligned with strategy. Companies hire Brent and PGI to- Engage and empower employees to get the critical work completed that will achieve the company’s strategy- Implement a systematic process that will allow organizations to have greater agility around strategy and the ability to do things differently- Improve performance and measurable lasting results- Eliminate the Fake Work that is occurring in organizations. This process has worked with such notable companies as Starbucks Coffee, Roche Pharmaceutical, Exxon USA, MTV, British Airways and many others. They have been featured in Training Magazine and on TLNT.com. Brent holds a PhD in Organizational Behavior/Communication from Ohio University and has worked with several international organizations to teach Entrepreneurship in third world countries. He lives in the Rocky Mountains with his wife Arlene and has three children and eight grandchildren. Brent enjoys fly-fishing and playing golf whenever possible.

Experience

1. Founder and Owner

   The Work Itself Group

   Jan 2001 — Present · Salt Lake City, UT, US

   A consulting company that focuses on eliminating fake work by enhancing strategic literacy with a focus on organization wide understanding of strategy, alignment and execution. The company also advocates education and training that makes a difference to people and organizations based on its 4E Model.

Education

• Brigham Young University

  MA, Organizational Communication

  1967 — 1968

• Ohio University

  Ph.D., Organizational Communication/Behavior

  1968 — 1970