Brent Theisen

About Brent Theisen

I am a growth-focused professional with over a decade of achievements in financial analysis, strategic planning, and adept operations management within the dynamic media and technology sectors. I excel in fostering an innovative, people-focused culture and continuously improving processes to drive business success.With a knack for effective people management and operational leadership, I have successfully led teams towards organizational goals. I am experienced in architecting, developing, and executing business plans that align with overarching objectives. Moreover, I am committed to fostering a culture of diversity, inclusion, and organizational health while leading cross-functional projects and initiatives to meet evolving business needs.

Experience

1. Senior Director of Audience & Analytics

   Forum Communications Co.

   Jun 2024 — Present · Duluth, MN, US

   I was promoted to Sr. Director of Audience and Analytics. I achieved improved reader revenue, efficient product distribution, and cost reduction across FCC markets by developing and executing strategic audience operations plans. I manage and mentor a team of professionals in audience operations, circulation, and analytics, fostering a collaborative and innovative work environment. I enhance system performance by leading the evaluation, implementation, escalation, and vendor management processes for circulation and audience operations systems. Additionally, I optimize subscription business pricing by overseeing data-driven experimentation, executing price increases, and measuring and reporting impacts.• Forecasted annual subscription and single copy sales across all markets for budgeting purposes.• Tracked and reported on key performance metrics and audience behaviors using advanced analytics tools.• Delivered personalized experiences through developing and implementing advanced audience segmentation strategies.• Improved audience data collection, analysis, and engagement efforts by identifying and overseeing the implementation of technology solutions.• Drove initiatives and implemented best practices to boost audience satisfaction and loyalty.

Education

• Rocori High School

  High School Diploma, General Studies

  2004 — 2007

• Saint John's University

  Bachelor of Arts (BA), Business Administration and Management, General

  2007 — 2011

Skills

• Merchandising
• Retail
• Sales Excellence
• Teamwork
• People Management
• Crm
• Management
• Customer Service
• Reasoning
• Sales
• Business Analysis
• Inventory Management
• Creative Direction