Brent Schmidt

President @Strategic Fuel

Waterloo, ON, CA

I help mission-driven teams and thoughtful leaders find the spark that sets them apart—and turn it into clear, compelling messaging that moves people to act.Through my Strategic Fuel work, I guide organizations—especially those in the education or professional development sector—to clarify their positioning, strengthen their customer journey, and align their messaging around what makes them the obvious choice.I do this through deep discovery: interviews, insight synthesis, and collaborative facilitation that brings the right voices into the room. I’ve led positioning and marketing initiatives with organizations like the University of Waterloo (where I’m proud to be an alumnus), Vermont Student Assistance Corporation, and international business schools.And through my Leadership Spark program, I work with educators, consultants and organizational leaders who are craving more clarity about how they lead, what they bring, and how to describe the difference they make. If you’re in a moment of doubt or reinvention, I help you name your value and show up with confidence.This is about unearthing what’s already true—and helping you express it with clarity, conviction, and quiet power.

OTCI training

Brand Archetypes

University of Waterloo

BSc

Miami Ad School

Bootcamp for Account Planning

Action Plan Marketing

Marketing Coach Certification