Brent Lauritsen
State Manager - California & Arizona @Breckenridge Distillery
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WORK HISTORY
State Manager - California & Arizona @Breckenridge Distillery
Enlisted to create and implement strategic sales and marketing plans for the business in two States, concentrating on customer base and revenue optimization. • Supervised and hired two Top Performing Market Managers. • Managed all levels of Distributor - Republic National Distributing Company • Created private labels and exclusive programs for over twenty-five accounts and counting. • Increased case volume and revenue by 145% in the first year • Cultivated long-term, trusting relationships with key clients, and managed accounts across various businesses
EDUCATION
California State University, Fullerton
Business Administration and Management, General
California State University, Fullerton
Business
ABOUT BRENT LAURITSEN
With over 30 years of experience in wine and spirits sales, I have a remarkable track record of building brands and developing account relationships across all channels. I have successfully managed the national account markets for some of the world\'s most prestigious wineries and spirits distilleries. I am enthusiastic and knowledgeable and work well with all personalities, cultures, and business levels. I am an active team player and have a record of accomplishment of success while working independently. Multi-state Sales Management • National Accounts Development & Management Revenue & Volume Growth • Proposal Development • Category Management • Negotiations • Collaborator • Relationship Management • Competitor Analysis • Account Retention
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