Brent Holloway

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRENT HOLLOWAY

Experienced Territory Manager, Business Owner, and Sales Leader with a proven track record in the medical device industry and the rapidly growing health and wellness sector. Skilled in negotiation, sales strategy, advertising, and business development, with deep expertise across medical devices, spine, orthopedics, and surgical oncology.Strong sales professional with a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from the University of Mississippi.Founder of CORE Cryotherapy and Wellness (est. 2017), a preventative health and wellness medical spa built on a holistic approach to total body optimization, energy, and proactive healing. Recognizing a gap in conventional healthcare, I developed and scaled the business from concept to a fully integrated medical practice focused on athletic recovery, anti-aging, natural pain management, IV nutritional therapy, and body contouring.Led all aspects of business operations, including service line selection, revenue strategy, staffing, and clinical integration. Recruited and managed a multidisciplinary team, including a Medical Director, Nurse Practitioners, nurses, and administrative staff. Collaborated with medical leadership, pharmacies, and regulatory bodies to establish policies, procedures, and training programs to ensure compliance and high-quality care delivery.Designed and implemented a structured membership-based sales process and instilled a strong customer service culture across the organization. Leveraged strategic networking and relationship-building to drive referral growth from physicians, specialists, schools, and fitness organizations. Developed marketing strategies and business development frameworks to support scalable growth.Successfully exited the business through acquisition by a private investor in February 2023.