Brent Heyward

About Brent Heyward

Business leader with over 20 years of success in product management and marketing of high tech hardware and software solutions. Expertise in exceeding business objectives through strategic planning, product roadmap development, and go-to-market implementation. Strong combination of business acumen, technical expertise, customer focus, team collaboration, and \"do what it takes” attitude to drive business success. Education includes a Duke MBA (3.63) and a BS Electrical Engineering (Cum Laude). DBA candidate at Liberty University (Doctor of Business Administration: Marketing).Specialties: • Strategic planning• Plan of record development• Life cycle management• Product positioning – product structure, pricing, and competitive advantages• Go-to-market strategy• Sales enablement• Customer relationships• New product introduction• Market requirements definition• Technical aptitude• Market and pipeline analysis• Business case development• Forecasting• Competitive analysis

Experience

1. Product Marketing

   Extron

   Jan 2018 — Present

   Extron Electronics, headquartered in Anaheim, California, USA, is a leading manufacturer of professional AV system integration products including AV control systems, computer-video interfaces, switchers, matrix switchers, distribution amplifiers, audio amplifiers and signal processors, speakers, twisted pair and fiber optic equipment, videowall processors, video signal processors, AV streaming products, classroom sound field systems, and high resolution cable. Our corporate philosophy is founded on three concepts: Service, Support, and Solutions - S3. By following this standard, Extron has become one of the world’s leading providers of products and training to the professional AV industry.

Education

• Duke University - The Fuqua School of Business

  Master of Business Administration (MBA)

• Liberty University

  Doctor of Business Administration Candidate, Marketing

• North Carolina State University

  Bachelor of Science (BS), Electrical and Electronics Engineering

Skills

• Ss7
• Broadband
• Internet Protocol (Ip)
• Wireless Networking
• Vas
• Voip
• Sip
• Lte
• Wireless
• Ip
• Voice Over Ip (Voip)
• Mobile
• Signaling System 7 (Ss7)
• Cdma
• Go-to-Market Strategy
• Mobile Communications
• Product Lifecycle Management
• Ethernet
• Program Management
• Wireless Technologies
• Mobile Technology
• Code Division Multiple Access Method (Cdma)
• Product Life Cycle Management
• Telecommunications
• Mobile Devices
• Product Marketing
• 3g
• Universal Mobile Telecommunications System (Umts)
• Cross-Functional Team Leadership
• Unified Communications
• Session Initiation Protocol (Sip)
• Competitive Analysis
• Value-Added Services (Vas)
• Gsm
• Product Management
• Pre-Sales
• Umts