Brent Harwood
- Role
- Paid Digital Marketing Lead Generation Specialist at Arachnidworks
- Location
- Frederick, MD, US
- LinkedIn followers
- 500 followers
About Brent Harwood
As a Paid Digital Marketing Specialist at ArachnidWorks, Inc, I manage and optimize…
Experience
Paid Digital Marketing Lead Generation Specialist
Aug 2019 — Present
Manages the creation, budgeting, and optimization of campaign budgets over and overall monthly totals over in Google Ads (Search, Display, YouTube), Snapchat, Meta (Facebook/Instagram), LinkedIn, Spotify, and TikTok • Facilitates and optimizes tracking with Google Tag Manager and platform specific pixels • Creates custom reports and presents to clients and stakeholders • Develops and monitors lead generation/customer funnel optimization campaigns • Assists with SEO best practices and optimizing client websites to meet Google’s newest algorithm updates • Collaborates with agency team members and clients to meet key performance indicators • Responds to client requests and inquiries in a timely manner • Ensures inclusion and representation of target audiences in advertising imagery and content • Supervises, trains, and manages one subordinate
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