Brent Hale

Illustrator Designer @Freeman Company

Dallas, TX, US

I am responsible for designing, conceptualizing, and creating final production art for large-scale event graphics. I create marker comps of event concepts and build out vector print-ready art. As part of the creative team, we collaborate with the production team and management to produce compelling art that engages event participants while meeting cost constraints and production schedules.Skill Set• Digital and traditional illustration• Storyboards and presentation comps• Ideation and focus group comp artist• Character development and illustration• Concept, design, and create marker comp presentation that engaging target audiences for brand activation, experiential marketing, eventsHigh Points• ’22 & ‘23 IAAPA Expo’s (International Association of Amusement Parks and Attractions) at the Orlando Convention Center. Designed and created massive Trompe-l\'œil experiential vector Super graphics on the walls, escalator columns and floors at the entrances of the main exhibit hall. Designed and illustrated final production graphics for event theme, photo-op stations, way-finding, secondary entrances and registration centers. Marker comps, sketchup models, and final production vector art.• Disney D23 The Official Disney Fan Club Expo - served as sketch artist in initial ideation meetings