Brent Gurvis
Database Marketing Coordinator @Los Angeles Kings
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WORK HISTORY
Database Marketing Coordinator @Los Angeles Kings
El Segundo, CA, US
Support go-to-market execution by building and maintaining customer-specific campaign setups, audience lists, and sales/marketing tools aligned to season initiatives• Partner with Sales, Partnerships, and Ticketing teams to ensure accurate setup and execution of promotions, product launches, and featured offers• Develop and distribute custom performance reports using Excel, Power BI, and CRM tools to support sales tracking, forecasting, and revenue optimization• Led the transition and implementation of Salesforce Marketing Cloud, including data mapping, audiencemigration, journey rebuilds, QA, and stakeholder enablement• Analyze engagement and conversion trends across a 900K+ contact database to identify growth opportunities• Scaled and spearheaded Attentive SMS program to 33K+ active subscribers, generating $600K+ in revenue through behavior-based messaging and strategic segmentation• Drive $2.5M+ in attributed revenue through optimized email, SMS and lifecycle journeys campaigns
EDUCATION
San Diego State University
Marketing
ABOUT BRENT GURVIS
Dynamic brand and digital marketer with experience leading high-impact email and SMS campaigns, managing sports talent activations, and supporting cross-functional initiatives across creative, analytics, and sponsorship teams. Proven ability to drive audience growth and revenue through strategic fan engagement and brand-aligned storytelling.
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