Brent Galbraith
Senior Product Manager - Canola Herbicides, Seed Treatments and Biologicals @BASF
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WORK HISTORY
Senior Product Manager - Canola Herbicides, Seed Treatments and Biologicals @BASF
Calgary, AB, CA
EDUCATION
University of Alberta
Bachelor of Commerce (BCom)
SKILLS
ABOUT BRENT GALBRAITH
Marketing Management- Presently managing the 2nd largest crop protection brand in Canada and BASF’s canola herbicide portfolio with annual sales exceeding $400 million at SRP - Responsible for developing our go to market strategy, brand development, life cycle management, budgeting, and packaging innovation - Proven problem-solving skills with experience managing through active ingredient shortages, Transport Canada packaging challenges, late-season price increases driven by elevated COGS, etc- Leading the sales and operations planning (S & OP) process for the canola herbicide portfolio to align demand, supply, and financial planning Leadership- Chair of the Clean Farms Sustainable Packaging Committee with focus on reducing annual plastic waste across the Canadian agriculture industry - Chair of the Psychological Health and Safety Committee at BASF - Graduate of the BASF Leadership 70 development course. In a team environment we developed and implemented strategies to nurture an organizational learning culture Sales Performance- Won the BASF Top Gun award in 2017 for sales performance, leadership, and successful implementation of business development activities - Improved the competitive fit for BASF products by selling customers on benefits of growing peas – leading to doubling of acres in territory over 3 years. This strategy was to provide value by improving customer profits, agronomy, and teaching them how to grow the crop - Achieved strong year-over-year sales growth of 167% in 2013, 189% in 2014, 73% in 2016, and 54% in 2017 as a grower-focused sales representative People Management- Managing the marketing intern where I coach a newly graduated employee through the introduction of their career. We focus on developing their marketing knowledge and preparing them for a successful transition into sales after their first year - Led onboarding with new sales representatives and summer students. Modeled proper call preparation, customer approach, cold-calling methods, and closing the sale
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