Brent Clayton

About Brent Clayton

A Senior Sales Executive with a proven track record of profitability through strategic…

Experience

1. National Account Manager

   Diageo

   Jan 2020 — Present

   Provide strategic leadership, to drive share, dollars, ads and displays across the West, through best in class relationships with each customers senior leadership team, driving collaboration and commitment across each chain for win-win results and category growth. Delivered results through thought leadership, customer and distributor engagement, and influential management across NRM, CP & A, Brand, Forecasting, Legal, Shopper Marketing, and approved suppliers to boost share growth. Achieved SMART, profitable growth in retail sales dollars, share, and profit. Lead Kroger West, generating $70M in revenue, collaborating with Presidents, VPs, and adopting a consultative approach to drive success. Led U.S. in Kroger\'s total Diageo share growth, increasing Ralph’s Diageo share from 18.5% to 22.8%, a gain of 430 basis points, and grew F4L share from 23.3% to 30.1%, an increase of 690 basis points. F4L is the #1 Kroger Division in Diageo share in the U.S. and the top Diageo share retailer in California. Set the bar in California with Don Julio execution, partnering with Topo Chico, Vita Coco, and Squirt, driving Don Julio display at Ralphs, achieving 135% growth versus the previous year. Expanded Ralphs Big Bottle Barge display support from 4 SKUs to 7 SKUs, boosting dollar sales by 48%. Leading the store of the future concept at the point of consideration along with fact-based solutions to create urgency for retailers to act on new technologies and capabilities to grow market share for Diageo, Retailer and Distributor. Led the Smirnoff Smash National launch in the U.S, which included 22 states and 10K+ retailers nationwide.owth. Manage Annual Trade and Tactical Budgets for Kroger US. Won the Johnnie Walker National Award, achieving #1 results for total U.S. in H1 of 2024.

Skills

• Leadership
• Grocery
• Sales Operations
• Income Statement
• National Accounts
• Strategy
• Shopper Marketing
• Solution Selling
• Key Account Development
• Product Innovation
• Direct Store Delivery
• Management
• Pricing
• Cross-Functional Team Leadership
• P&L Management
• Sales
• Business Development
• Strategic Planning
• Trade Marketing
• Consumer Products
• Coaching
• Sales Management
• Forecasting