Brent A.
Advocate of “The Why” | Client Services | Qualitative Research Strategist | Scaling Partnerships through Deep Human Insight | Multi-Sector Expertise
- Role
- Director, Qualitative Client Services at Konovo
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Brent A.
Strategic Client Services Leader | Qualitative Research & InsightsAdvocate of \"The Why\"| Transforming Human Insight into Strategic Business GrowthStrategic Client Services & Insight Leadership. Proven success leveraging 20+ years of expertise in qualitative research and market intelligence to drive organizational transformation and business alignment. Expert at uncovering the \"Why\" behind consumer behavior across highly regulated sectors, including Life Sciences (Pharma/Biotech), CPG, Financial Services, and Multicultural markets.Direct oversight of high-value consulting portfolios and custom qualitative programs, consistently driving strategic partnerships that result in measurable improvements in product adoption, GTM strategies, and brand resonance. A trusted advisor to stakeholders, adept at translating complex human narratives into actionable commercial frameworks.Expert in Research Advocacy & Operational Excellence. Highly skilled in leading cross-functional teams and navigating complex project lifecycles (Agile/Waterfall). Combines methodological rigor with strong conflict resolution and organizational skills to ensure research integrity, mitigate risk, and exceed client expectations in high-stakes environments.
Experience
Director, Qualitative Client Services
Jun 2021 — Present · Watertown, MA, US
Consults, Directs, and Governs the Life Sciences portfolio\'s end-to-end qualitative research programs, employing an agile and iterative approach to ensure findings inform critical client decisions.Drives operational governance and cost-effectiveness by implementing continuous process improvements that significantly optimize delivery timelines and strategically leveraging specialized stakeholder access (HCPs, patients, payers).Manages operational finance and project budgeting, redesigning structures that enhanced cost-control visibility and improved financial accuracy across the division.Leads strategic client intake and capabilities presentations, serving as a consultant to the Sales team to evangelize the research portfolio and cultivate new high-value client relationships.Orchestrates significant internal efficiencies initiatives, including the development of refined SOPs, that substantially increased overall project throughput.Fosters and maintains cross-functional collaboration with all internal teams (Sales, Product/Development, Delivery) to drive strategic alignment and a cohesive company vision.Vets, negotiates, and manages relationships with dozens of external consultants and partners, ensuring quality assurance while actively mentoring and onboarding new staff and contract workers to build team capacity.Consults ongoing AI integration and digital workflow efforts, developing Agile solutions to ensure continuous innovation and competitive positioning.
Education
East Carolina University
M.A., Sociology
1998 — 2002
Enfield Academy
High school diploma, n/a
1992 — 1993
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