Brenna Stark
Digital Media Strategist | Driving Brand Awareness, Engagement, and Growth
- Role
- Owned Media Manager, Region Americas (Us, Ca, Mx, Co, Ec) at H&M
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Brenna Stark
I am a forward-thinking and results-oriented Digital Media Marketer with strong strategic, operational, and creative background spanning marketing, e-commerce, and content. Proven success building and delivering on strategies across acquisition, retention, and engagement via improved user experience, audience segmentation and suppression, cross-channel marketing campaign planning, content development and testing, and cross-functional partnership. Highly adept at leveraging advanced CDP, AI, and other MarTech tools to deploy effective marketing strategies. Seeking to bring strong project-management, problem solving and interpersonal skills to drive customer centric campaigns and ensure successful execution of end-to-end omni-channel initiatives.
Experience
Owned Media Manager, Region Americas (Us, Ca, Mx, Co, Ec)
Jul 2024 — Present · New York, NY, US
Develop and execute Owned Channel marketing strategies to drive brand voice, customer acquisition, engagement, and retention across five markets (US, Canada, Mexico, Colombia, and Ecuador).• Optimize segmented campaigns within customer lifecycle strategies by leveraging customer behavior and preferences to deliver personalized content, as well as drive test-and-learn hypotheses to enhance campaign performance across Owned channels.• Lead New Customer Acquisition (NCA) frameworks to drive list growth within Owned & Digital channels resulting in +40% NCA Email, Push, and SMS subscribers in 2024.• Analyze and report channel and campaign performance metrics to identify optimization and testing opportunities, driving continuous improvement in Owned Marketing strategies.
Education
John Cabot University
International Business Studies
2017 — 2018
University of Delaware
Fashion Merchandising Major, Double Minor in International Business and Italian
2015 — 2019
Skills
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Social Media
- Customer Service
- Microsoft Word
- Leadership
- Research
- Fashion
- Social Networking
- Public Speaking
- Time Management
- Marketing
- Event Planning
- Retail
- Social Media Marketing
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