Brennan Keller

About Brennan Keller

I architect high-scale digital ecosystems that bridge the gap between complex technical infrastructure and seamless user experiences. Throughout my career at PNC, Visa, and Apple, I have specialized in taking legacy systems and transforming them into modern, growth-oriented platforms that serve millions of daily users.Core Expertise:* Digital Transformation: Migrating millions of users from fragmented legacy mainframes to unified SaaS and distributed architectures.* Fintech Innovation: Spearheading global standards like 3DS 2.0 and launching \"Zero-to-One\" rewards platforms that drive 20%+ engagement growth.* Strategic Leadership: Leading cross-functional teams across Technology, Legal, and Marketing to align roadmaps with enterprise P&L goals.I am passionate about the intersection of fintech and consumer behavior, whether it\'s revitalizing underutilized card portfolios or defining the future of frictionless commerce and connected-ecosystem loyalty.

Experience

1. VP, Lead Product Manager - Consumer Rewards

   PNC

   Oct 2019 — Present · Toledo, OH, US

   I spearhead the strategic direction and product roadmap for a comprehensive rewards ecosystem, managing merchant-funded, bank-funded, and behavior-based incentive programs. My focus is on driving enterprise growth by transitioning legacy banking infrastructure into a modern, cloud-native SaaS environment that serves millions of customers daily.Key Executive Achievements:Enterprise Platform Modernization: Orchestrated the migration of 8M+ customers from fragmented legacy rewards platforms to a unified SaaS architecture, eliminating significant technical debt and establishing a scalable foundation for digital innovation.Architectural Transformation: Partnered with engineering leadership to modernize legacy mainframe systems, transitioning to a distributed computing architecture and deploying a REST API layer to enhance organizational agility.Revenue & Engagement Growth: Led the launch of behavior-based, merchant-funded rewards initiatives, resulting in a 20% increase in personalized redemptions and revitalizing engagement within previously underperforming card portfolios.Cross-Functional Leadership: Direct and mentor a team of product managers while orchestrating alignment between Legal, Marketing, and Technology to ensure roadmaps meet complex regulatory requirements and business growth targets.Customer-Centric Innovation: Leveraged advanced data analytics and UX design principles to optimize redemption workflows, leading to measurable increases in customer satisfaction and program participation.Technical Culture & Enablement: Established a culture of technical knowledge-sharing by developing interactive training programs on APIs and cloud computing for the broader product management organization.Core Expertise: Product Strategy & Roadmapping | Digital Transformation | SaaS Migration | API Strategy | Distributed Computing | Consumer Loyalty | Cross-functional Leadership | Fintech

Education

• Bellevue University

  Bachelor of Science - BS, Information Technology