Brennan Bagwell
Sales Effectiveness Manager @Paychex
Signup · Get unlimited contacts
WORK HISTORY
Sales Effectiveness Manager @Paychex
Portland, OR, US
I support the execution and optimization of Sales Plays by leveraging data insights, coordinating cross-functional efforts, and enabling the field with targeted strategies and tools • Leading the development and execution of integrated Sales Plays aligned with strategic growth initiatives • Partnering with marketing and revenue operations to deliver inbound and outbound campaign strategies • Using data-driven insights to refine messaging, targeting, and performance tracking • Collaborating with Sales Leadership to equip reps with play-specific collateral, training, and enablement resources • Driving continuous improvement in campaign effectiveness through testing, feedback loops, and reporting • Managing cross-functional communication and timelines to ensure successful play launches and adoption
EDUCATION
UC Santa Barbara
Bachelor’s Degree, Political Science and Government
SKILLS
ABOUT BRENNAN BAGWELL
I\'m a guy with a passion for organizing things into rows and columns.My drive for problem-solving and efficiency began during a summer job as a carpenter\'s apprentice in college. While the job could always be done by strength alone, I found that both the client, my supervisor, and my back appreciated leveraging efficiency and critical thinking. Over the past seven years, I\'ve applied these skills to my career in the corporate world.My professional journey started at Curvature, a hardware reseller, where I discovered just how difficult it can be in the bullpen as a salesperson. Within a year, I transitioned to a team focused on enriching and transforming data to make my colleagues lives easier, resulting in a 15% increase in new contacts. Following a merger, I played a key role in integrating our shared databases, which sparked my passion for data hygiene, account assignment, and enrichment.At AppFolio, I began as a member of a small team dedicated to ETL projects. My responsibilities grew as I helped develop a special database for a new product line. I managed field change requests in SFDC, collaborated with the sales development and enablement team to track metrics, and led contracted teams to manually and automatically fill gaps in our data. Over nearly five years, our lead-to-account match rate improved from 15% to nearly 85%, capturing almost 98% of our total addressable market in our database.For the past year, I\'ve worked with some of the brightest industry leaders on the GTM Data Strategy team at Stripe. My focus has been on executing \"Sales Plays\"—targeted ABM campaigns designed to win strategic accounts. This includes account selection, territory adjustment and assignment, contact/lead enrichment, and post-play revenue/activity analysis.When I\'m not organizing data, you\'ll find me fishing or enjoying the great outdoors. I believe in a work-hard, play-hard mentality to stay grounded and refreshed. I also enjoy coffee and meeting new people wo feel free to connect with me at b••••••••@gmail.com.Competencies: Excel/Sheets, SQL, DemandTools/RingLead, Tableau, SalesForce
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.