Brennan Lafferty
Senior Director, Client Partnerships @Crain Communications
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WORK HISTORY
Senior Director, Client Partnerships @Crain Communications
Detroit, MI, US
Leader of Crain City Brands sales teams in Detroit, Grand Rapids and Cleveland. In this role, we strategize with marketers in the Midwest by amplifying their marketing messaging, developing lead gen campaigns and, overall, connecting them with their customers and prospects.
EDUCATION
Kent State University
Communication, Journalism, and Related Programs
John Carroll University
Bachelor of Arts, English
John Carroll University
Bachelor of Arts - BA, English
SKILLS
ABOUT BRENNAN LAFFERTY
As a global business executive, I have more than 25 years of experience in the media industry, spanning sales, marketing, conference management, trade show development, audience development, and journalism. Experience includes leading large teams, driving revenue and managing P&L responsibility. I create strategic partnerships across the media landscape, leveraging my expertise in lead generation, thought leadership, content creation and branding that spans all things digital (i.e. content syndication, podcasts, video, research), events and print all with a background forged in editorial.
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