Brennan Lafferty
Global Media Executive | Leadership, Sales, Marketing, Strategy, Events
- Role
- Senior Director, Client Partnerships at Crain Communications
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Brennan Lafferty
As a global business executive, I have more than 25 years of experience in the media industry, spanning sales, marketing, conference management, trade show development, audience development, and journalism. Experience includes leading large teams, driving revenue and managing P&L responsibility. I create strategic partnerships across the media landscape, leveraging my expertise in lead generation, thought leadership, content creation and branding that spans all things digital (i.e. content syndication, podcasts, video, research), events and print all with a background forged in editorial.
Experience
Senior Director, Client Partnerships
Nov 2025 — Present · Detroit, MI, US
Leader of Crain City Brands sales teams in Detroit, Grand Rapids and Cleveland. In this role, we strategize with marketers in the Midwest by amplifying their marketing messaging, developing lead gen campaigns and, overall, connecting them with their customers and prospects.
Education
Kent State University
Communication, Journalism, and Related Programs
2006 — 2010
John Carroll University
Bachelor of Arts, English
1989 — 1993
John Carroll University
Bachelor of Arts - BA, English
Skills
- Grammar
- Ap Style
- Copy Editing
- Written Communication
- Event Planning
- Public Relations
- New Business Development
- Copywriting
- Media Relations
- Newspaper
- Editing
- Web Content
- Content Strategy
- Blogging
- Magazines
- Advertising
- Content Development
- Editorial
- Newsletters
- Publishing
- Publications
- Proofreading
- Publicity
- Feature Articles
- Graphic Design
- Marketing
- Online Marketing
- Social Media Marketing
- Social Media
- Email Marketing
- Digital Media
- Social Networking
- Marketing Communications
- Online Advertising
- New Media
- Digital Marketing
- SEO
- Fact-Checking
- Journalism
- Integrated Marketing
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