Brennan Jennings

About Brennan Jennings

Innovative business development professional with 6+ years of experience and over $2…

Experience

1. Founder

   Frxday

   Jul 2019 — Present

   Developed and executed the business plan for FRXDAY, including market analysis, branding, and operational strategies, leading to the successful launch and ongoing growth of a platform for emerging artists-Created a wide variety of content, including playlists, artist interviews, and video essays, identifying and promoting emerging artists to attract a growing audience and establish FRXDAY as a trusted source for music discovery-Managed social media and digital marketing strategies, driving audience engagement through effective campaigns and collaboration with artists, resulting in the increased visibility and growth of FRXDAY’s online presence-Designed and produced merchandise, focusing on revenue margins and driving significant top and bottom-line results through strategic launches while ensuring the creation of high-quality products that align with FRXDAY’s brand vision and resonate with its target audience-Cultivated strong artist partnerships, negotiating collaborations and managing relationships to ensure successful and mutually beneficial outcomes-Leveraged data to influence business decisions, using analytics to refine content strategy, improve user experience, and optimize marketing efforts

Education

• University of Virginia

  Language Certificate, Arabic Language and Literature

  2015 — 2015

• Berklee College of Music

  Master of Arts - MA, Music Business

  2023

• Hamilton College

  Bachelor of Arts (B.A.), American Studies, Government

  2012 — 2016