Brennan Beard

Experience

1. Director of Public Relations

   Kappa Kappa Gamma

   Nov 2025 — Present

   As Director of Public Relations, I oversee our chapter’s brand, digital presence, and creative strategy. I manage social platforms that reach over 2 million total viewers, lead our visual direction across all media, and guide a team responsible for elevating Kappa’s presence on campus and beyond.Key Responsibilities & Achievements:• Manage all chapter social media accounts, shaping content strategy, voice, and high-engagement campaigns• Provide creative direction and branding vision for social content, photoshoots, video projects, and chapter-wide visuals• Lead and mentor the merch, PR, and banner chairs to ensure cohesive branding and high-quality creative production• Oversee merchandise coordination, branded materials, and design consistency across events and chapter initiatives• Develop and implement comprehensive marketing campaigns that strengthen visibility and community perception• Collaborate closely with recruitment leadership to craft messaging, visual identity, and promotional content supporting strong recruitment outcomes• Maintain a polished, professional public image for Kappa Kappa Gamma across all digital and in-person touchpoints

Education

• University of Missouri-Columbia

  BSBA, Business Administration, Marketing Emphasis

  2024 — 2028

• Cape Girardeau Career and Technology Center

  Digital Media Productions