Brenna Hatten

About Brenna Hatten

In one of my favorite children\'s stories, The Three Little Pigs, the big bad wolf was…

Experience

1. Director of Customer Relationship Management

   Hydrotex

   Jan 2019 — Present · Dallas-Fort Worth, TX, US

   With this company, I design comprehensive training plans for external salespeople and new corporate hires, such as videos, training manuals, and test modules. I improve customer engagement and retention by standardizing the routine operations of the CRM team. I oversee customer-centric outreach initiatives and proactive offerings by scrutinizing customer data and delivering insight-based reports. I lead multi-channel marketing campaigns to increase revenue growth for inconsistent customers. I manage an outreach budget of $20K, analyze variances, and execute effective plans to control expenditures.Highlights of accomplishment in this role include:Established a new department from scratch, including deploying SOPs, overseeing budgeting and forecasting, and mentoring dedicated teams.Reduced shipping costs by 5% in first year by creating a new CRM process to evaluate customer delivery attributes and customer shipping requirements.Implemented new plans to handle attrition and avoid loss of customers for areas ranging from $300k to $1 million.

Education

• Texas Woman's University

  Executive Masters of Business Administration, Business Administration and Management, General

  2016 — 2017

• University of Phoenix

  Bachelor of Science (B.S.), Business with a Concentration in Marketing

  2012 — 2014

Skills

• Sales Process
• Business Process Improvement
• Negotiation
• Direct Sales
• Pricing
• Team Building
• Building Materials
• New Business Development
• Business Development
• Account Management
• Construction
• Contract Negotiation
• Forecasting
• Cold Calling
• Sales Presentations
• Outside Sales
• Purchasing
• Process Improvement
• Strategic Planning
• Sales Operations
• Customer Service
• Sales