Brenna Scott

Business Development Manager @Canadian Blood Services

Lethbridge, AB, CA

We are the connection between the sincere generosity of donors and the heartfelt appreciation of recipients, between the profound discoveries of science and the joyful restoration of health.Responsibilities-Build a pipeline of potential donors, maintaining relationships and ensuring the growth and maintenance of a high quality, committed donor base-Manages senior client relationships within assigned territory and works with centre manager on key initiatives to keep relationships active-Organizes and conducts information sessions/recruitment presentations to specific target groups, based on research into the community and its demographics-Host in community information sessions to acquire leads and referrals for interested ambassadors-Onboard and train ambassadors to support advocacy amongst their social networks-Maintain a solid base of ambassadors/champions to support in community engagement activities-Promotes and enhances a positive public image of the plasma donor centre within the community through public speaking and media engagement opportunities-Works closely with marketing and communications to develop a sales action plan to support business development and retention-Manages, mentors, and directs donor centre staff on implementing sales strategies within the donor centre to exceed targets in assigned territory.

The University of Lethbridge

Bachelor of Arts (B.A.), English Language and Literature