Brenna Reagan

Digital Marketing Manager @Nrg Consulting Group

Los Angeles, CA, US

Develop and execute multi-channel digital communication strategies across email, web, and social platforms to engage mission-driven audiences and drive business development goals- Plan and execute email programs including segmentation, A/B testing, and lifecycle messaging, growing subscriber base to with a 61% average open rate- Plan and maintain communications and content calendars, coordinating messaging, launches, and engagement initiatives- Analyze campaign and website performance using Google Analytics and platform analytics to inform messaging strategy and optimize engagement- Produce digital content including newsletters, campaign messaging, social posts, videos, and website copy- Manage workflows and timelines across concurrent client projects while ensuring quality control and on-time delivery- Oversee website optimization and conversion pathways to increase supporter engagement- Built organic social media strategy from the ground up, growing audience by over 1600% in three years (2,500 to followers).

University of Vermont

Bachelor's degree