Brenna Hayes

About Brenna Hayes

I specialize in guiding brands towards sustainable growth by creating strategies that drive demand and deepen loyalty. It is my experience and my sincere belief that best way to do this is to center the customer perspective. I currently lead a team of researchers, marketers, writers, and designers to integrate brand & product marketing for consumer and enterprise audiences. Skills I bring to the table include cross-team collaboration, data-driven and customer-centric decision-making, and strengths-based leadership. I love what I do because it’s driven by the same curiosity I’ve always had about what people believe, what they say they believe, what they do, and how all those overlap (or don’t). I started my career in insights research, which taught me the power of seeking outside perspectives to solve business problems. I’ve contributed to the development of human-centered GTM strategies in several industries over the course of my career, including food & beverage, traditional retail, e-commerce, gaming, financial services, and most recently, the intersection of technology & insurance.

Experience

1. Head of Brand & Product Marketing

   Zinnia

   Jan 2022 — Present

   DIRECTOR, STRATEGY & GROWTH, Policygenius(1/2023 - 7/2023)ASSOCIATE DIRECTOR, STRATEGY & INSIGHTS, Policygenius(1/2022 - 12/2022)

Education

• Montclair State University

  Bachelor of Arts (B.A.)

• University of Chicago

  Master of Arts - A.M.