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Current company Nouria
Retail · 762 employees · Founded 1989 · Worcester, Massachusetts, United States
Nouria is a multi-generational family convenience store operator, fuel distributor and car wash operator. We are named C-store Decisions 2022 Convenience Store Chain of the Year. We opened our first location in 1989 and have aggressively grown from 1 to 300+ company stores. We are ranked among the top 30 convenience store chains in the country. Our wholesale business supplies fuel to hundreds of locations across New England and New York with multiple fuel brands, including, Mobil, Shell, Irving, Sunoco, Gulf, Valero, Citgo, Philips 66, and a few private brands. We are also among the top 10 largest car wash chains in the country, with 80+ car washes.
2019 marks an inflection point in our company’s history—the launch of our new nouria brand of which we’re so proud. Built on our five team-centric pillars: educate, empower, inspire, incentivize and instill accountability at levels of the organization– and a mission to delight our customers during every visit, the nouria brand reflects our strategic direction as a vibrant and relevant retail brand.
As we continue to build on an enduring legacy of success, we are elevating the nouria mission to stay ahead of today’s consumers’ ever evolving needs and habits.
Nouria translated means illumination which is reflected in our modern brand architecture, community-inspired graphics; brighter, more spacious layouts, fresh and wholesome offerings, healthy food options, seating and free WiFi service, reflecting our quest to deliver the ultimate customer experience. Check out your neighborhood nouria store and tell us about your experience.