Bren Becker
Communications Marketing Manager (Lead) Manager, Research Projects @Emory University School of Medicine
Signup · Get unlimited contacts
WORK HISTORY
Communications Marketing Manager (Lead) Manager, Research Projects @Emory University School of Medicine
Atlanta, GA, US
Develop measurable marketing strategies to foster brand trust and drive enrollment/retention for the All of Us Research Program, resulting in 175% participant growth and over website visits/month. Oversee and tailor the brand content strategy across channels, including brand-level campaigns and content creation. Develop and cultivate partnerships with local government municipalities to encourage outreach activities for raising awareness and engaging, recruiting, and retaining research participants. Manage compliance protocols for all research marketing materials/collateral. Responsible for obtaining necessary programmatic and NIH (National Institutes of Health) approvals. Work collaboratively with NIH, institution and department leadership; as well as researchers and physicians, to develop stories and multi-media content that support messaging and positioning. Design and maintain the Emory University Department of Human Genetics project website. Implemented and created a digital strategy resulting in over 22m impressions and 156K clicks within a six-month span. All platforms exceeded industry benchmarks by at least 1.9%.
EDUCATION
University of Central Florida
BA, Advertising and Public Relations
University of Miami
Civil Engineering; Architectural Engineering
Emory University
Project Management, Contininuying Education
ABOUT BREN BECKER
Accomplished PR, crisis communications, community relations, marketing, and branding lead across various industry fields, including corporate, nonprofit, retail and consumer services, lifestyle, utilities and government, hospitality, and real estate development.Specialties: Skilled at planning and executing successful promotional activities resulting in increased visitation, sales and brand awareness. Additional expertise: corporate communications, project management, digital communications, client service, marketing, brand planning, new business, financial management, staff development, and departmental administration.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.