Brendon Dybdahl

Experience

1. Director of Marketing & Communications

   UW-Madison Housing

   Sep 2010 — Present

   Oversee all internal and external communications for University Housing• Lead department of three full-time marketing staff and three student assistants• Provide strategic direction for Marketing department and Division communications• Advise fellow departments on marketing strategies as an in-house agency• Oversee use of the Division brands, including visual identities and writing standards• Manage overall project volume and priorities to cover marketing needs of University Residence Halls, University Apartments, dining operations, summer conference programs, and other areas of University Housing• Serve as webmaster, managing content of multiple sites and coordinating with IT web developers• Evaluate proposals for new web applications and features, and coordinate implementation in many cases• Managed two major Housing website redesigns with in-house staff• Monitor Google Analytics for website trends and customer insight• Launched and manage multiple Division social media accounts• Manage digital signage in all Housing facilities• Write, edit, and coordinate Division press releases• Oversee Housing urgent communication tools, including implementation of text message alert system• Oversee design and production of all Housing print publications• Initiated and managed use of Guidebook mobile app for fall move-in• Coordinate email communications to residents and parents• Represent Division on campus-wide groups, at events, and with media• Serve on campus-wide APR internal communications audit, providing recommendations to campus leadership• Coordinate projects with campus partners, including CFYE, CVR, Parent Program, UHS, DoIT, and Admissions

Skills

• Marketing Management
• Email Marketing
• Indesign
• Blogging
• Photoshop
• Marketing Research
• Marketing Strategy
• Advertising
• Online Marketing
• Graphic Design
• Supervisory Skills
• Strategic Communications
• Project Planning
• Marketing Communications
• Illustrator
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Writing
• Web Design
• Print Management
• Microsoft Office
• Social Networking
• Social Media Marketing
• Project Management
• Direct Marketing
• SEO
• Web Analytics
• Social Media
• Digital Signage