Brendon Mendelson

About Brendon Mendelson

Senior Marketing Manager with 6+ years of experience driving e-commerce growth, brand strategy, and go-to-market execution for sports and consumer products brands.Experience spans DTC, wholesale, and B2B/team sales environments, with a strong focus on revenue growth, product launches, and cross-channel marketing performance.Core strengths include-E-commerce & Growth Marketing (paid media, SEO, CRM, conversion optimization)-Brand & Go-To-Market Strategy for consumer and sports products-Product Launches & Lifecycle Marketing across large SKU catalogs-Partnership & Influencer Marketing with sports organizations and consumer brands-Cross-functional leadership with sales, product, and executive teamsSelected results-100%+ e-commerce revenue growth through multi-channel marketing optimization-Ownership of marketing strategy supporting 700+ SKUs across digital platforms-Partnerships with organizations including U.S. Soccer and contributions to FIFA World Cup 26–related initiatives-Successful execution of product launches, brand activations, and industry eventsI bring a practical, hands-on approach that blends data-driven growth with brand storytelling, and I’m especially effective in environments where marketing must directly support revenue.

Experience

1. Marketing Manager Brand, E-commerce & Partnerships

   Kwik Goal

   Apr 2023 — Present · Quakertown, PA, US

   Lead brand and product marketing strategy for a category-leading soccer equipment brand across e-commerce, wholesale, partnerships, and event channels- Drove 100%+ e-commerce revenue growth since 2021 through improved go-to-market planning, paid media optimization, CRM strategy, and on-site merchandising- Own go-to-market strategy for new product launches across DTC, wholesale, and team sales channels- Contributed to the successful FIFA World Cup 26 Equipment Bid, supporting RFP development and cross-functional execution tied to a multi-million-dollar award- Negotiated and activated high-value partnerships including U.S. Soccer, expanding brand visibility and commercial distribution opportunities- Founded and led brand strategy for Kwik Goal FC at The Soccer Tournament, securing multiple six-figure wholesale orders- Oversee portfolio performance and merchandising strategy across 700+ SKUs aligned to seasonal demand and sales priorities.

Education

• University of Colorado Colorado Springs

  BS - Sports Management

  2014 — 2015

• Seton Hill University

  Bachelor of Science - BS, Sports Management, Business Administration; Minor: International Studies

  2015 — 2018

• Seton Hill University

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2020

• Arapahoe High School

  High Honors Graduate, AP Physics, AP Statistics, AP Biology, AP Government, AP English Literature

  2010 — 2014