Brenda Whitfield
- Role
- Digital Media Manager at Rescue | The Behavior Change Agency
- Location
- Mobile, AL, US
- LinkedIn followers
- 500 followers
About Brenda Whitfield
Cross-channel Programmatic and Paid Digital Media Manager and Strategist mixing…
Experience
Digital Media Manager
Rescue | The Behavior Change Agency
Feb 2023 — Present
Programmatic Media Planning, Activation and Analysis across display, video, native, audio, CTV/OTT, and DOOH. Exploring strategic and tactical opportunities across multiple verticals with the overall goal to work with government and non-profit agencies to drive multicultural health behavior change in areas like smoking cessation, drug and alcohol addiction, healthy eating, LGBTQ and sexual health across the US. Full analysis and reporting through Tableau dashboards. Advanced audience targeting and measurement capabilities to ensure we reach precise audience segments cross-platform. Strategy, to hands-on-keyboard setup and activation, team training, measurement and optimization, creative and message testing, segmentation research and testing, and full campaign analysis and reporting.
Education
University of West Florida
BA, Communications with an emphasis in Public Relations
Northcentral University
Master of Business Administration (MBA), Project Management, Business Administration
Norwich University of the Arts
MA, Managing Creative Enterprises
Skills
- Management
- Swot Analysis
- Collaborative Problem Solving
- Photoshop
- Sem
- Project Management
- Creative Direction
- Team Building
- Competitive Analysis
- Public Relations
- Web Design
- Performance Metrics
- Digital Strategy
- Google Analytics
- Social Media
- Strategic Communications
- Strategy
- Search Engine Optimization (SEO)
- Comparative Market Analysis
- SEO
- Market Research
- Marketing Communications
- Consumer Behaviour
- Direct Mail
- Corporate Communications
- Creative Strategy
- Critical Thinking
- Creative Problem Solving
- Marketing Strategy
- Microsoft Office
- Digital Marketing
- Illustrator
- Corporate Branding
- Newsletters
- Email Marketing
- Social Media Marketing
- Copywriting
- SEO Copywriting
- Cross-Functional Team Leadership
- Advertising
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